AI automation studio · Toronto · 2026
Roux.
One senior engineer in Toronto. The boring infrastructure half of your AI stack — built by hand, run on cron.
Cold-outbound pipeline (Apollo replacement)
$2.4M pipeline · 23 demos/wk · 1 SDR instead of 3 hires
- $2.4M qualified pipeline in Q1 from 100 ICP-ranked leads/wk
- 23 demos booked weekly · reply rate up from 14% → 31%
- 2 budgeted SDR hires deferred (~$220k/yr saved)
“We were about to budget for two more SDR hires. We replaced our Apollo stack with Roux's pipeline instead — and our reply rate tripled.”
— Co-founder & CRO
What we built
A Claude-driven cold-outbound pipeline that ingests Google Maps Places + Hunter + the team's CRM, ranks ICP fit per lead, writes a one-line personalization hook, and inserts ready-to-send drafts into HubSpot.
- ICP scraper from Maps Places API → 400 candidate companies/wk
- Claude enrichment: decision-maker name, role, tenure, recent funding/hiring/launch signal
- Hunter verifies email deliverability (≥95% confidence threshold)
- Claude writes the personalized hook against 4 seed example quotes per ICP
- HubSpot upsert with assigned-to-rep, ready for the SDR to review
RETIREDApollo · Lemlist · Clay ($57.6k/yr in seats)
Daily ops briefing (Shopify + Klaviyo + Meta + Stripe)
8 hrs/wk reclaimed · $14,200 averted ad burns · 23× faster ROAS response
- 8 hrs/wk reclaimed (4 hrs Sunday + 30 min weekdays → one Google Doc read)
- $14,200 in averted ad burns over Q1 (Meta ROAS collapse caught in 90 min vs 23 hrs previously)
- $4,800/yr in vendor stack retired
“I read one Google Doc at 06:00 and I'm done. I got my Sundays back.”
— Founder
What we built
A daily ops briefing that pulls Shopify + Klaviyo + Meta Ads + Stripe at 05:55 ET, drafts a one-page Google Doc with top-3 anomalies and top-3 actions, and emails it to the founder by 06:00.
- Cron at 05:55 ET hits Shopify Admin API, Klaviyo API, Meta Marketing API, Stripe API
- Claude reads deltas vs. 7-day baseline, flags >2σ moves
- Top-3 actions ranked by likely $-impact (ROAS drops > inventory > churn signals)
- One-page Doc generated, formatted, emailed via Gmail API
- Sunday: 3-page deep-dive with chart-of-the-week + 12-week trend
RETIREDTriple Whale · Daasity ($4,800/yr in stack)
CI spend monitor + cron audit
$58k/yr in CI + cron over-runs eliminated · 0 surprise invoices in 11 months
- $58k/yr in CI + cron over-runs eliminated
- 14× CI regression caught in <30 min (vs 7 days the previous incident)
- 0 surprise invoices in the 11 months since deployment
“I was about to hire a part-time DevOps person to watch the bill. Roux is cheaper, and it doesn't sleep.”
— CTO
What we built
A GitHub Actions billing anomaly detector + a cron audit tool that ranks every scheduled job by cost-per-invocation × frequency and flags the over-runs.
- GitHub Actions billing API polled every 15 min
- Rolling 7-day baseline per workflow, alert on >3σ deviation
- PagerDuty + Slack notification with workflow + run-id + projected hourly burn
- Cron audit scans .github/workflows/ + crontab + Kubernetes CronJobs, sorts by predicted monthly cost
- Daily report: top-5 most expensive crons with downsizing recommendations
RETIREDDatadog APM cost-monitoring tier ($14.4k/yr)
Pre-appointment intake + multi-channel recall
no-show rate −64% · 18 new bookings/wk · $594k/yr in net new revenue
- No-show rate −64% · 18 new-patient bookings/wk added
- Recall coverage: 41% → 97% of due patients contacted within 24h
- Net new annual revenue from recovered chair time: $594,000
- Front-desk intake hours: 22/wk → 6/wk
“I forgot how much I used to do until I stopped having to. We added a hygienist's worth of revenue without hiring anyone.”
— Practice owner
What we built
A pre-appointment intake hydration system that drafts a 200-word chart summary 24 hours before each appointment + a multi-channel recall automation (SMS / email / voicemail) for due patients.
- 22:00 nightly: pull tomorrow's schedule from Curve Dental (PMS) API
- For each patient: 30-day chart history + email + front-desk Slack → Claude drafts 200-word summary
- Insurance pre-check via Telus eHealth lookup
- Recall pipeline: SMS (Twilio) → email (Postmark) → voicemail-drop (Slybroadcast)
- Confirmation rebooking: SMS reply auto-books in PMS
- 06:00 office-manager dashboard: today's appointments, intake-delivery status, recall coverage %
RETIRED16 hrs/wk of front-desk intake calls · manual recall workflow
In production right now
4 clients · 11 live automations
Updated at 2026-05-27T22:16:09Z· all systems nominal
Engagement labels are composites. Cron names and cadences are illustrative of running production work.
From the studio
Built by Thomas. Toronto.
Roux is one person. I'm a senior engineer who spent the last decade shipping production software at SaaS companies you've used, and the last two years building Claude-assisted tooling for the kinds of automations on this page. I don't hand the work off to a junior, don't subcontract strategy, and don't run a content team. When you hire Roux, I'm the one who scopes it, builds it, and is on the hook when it breaks at 03:00.
Based in Toronto. Working with teams in the US and Canada. Engagements priced and invoiced in USD.
Thomas Peng · Toronto · May 2026
Email me directly → hello@rouxagency.com
3 of 6 slots filled · Q3 2026Audit pricing
One way in.
For teams ready to commit a quarter of engineering time to automation and want a concrete map first.
- Two 60-minute calls + 12-page branded report
- 10 opportunities ranked by ROI × ease
- Build cost ranges + recommended sequence
- Credit the $2k against a build engagement